We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, engagement, and customer acquisition. You will work across various digital channels, leveraging your expertise in SEO, SEM, social media, and content marketing to achieve our strategic objectives. If you're passionate about data-driven marketing, innovation, and making a tangible impact, we encourage you to apply.
Skills:
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing (Organic & Paid), Email Marketing, Google Analytics, Google Ads, Meta Business Suite (Facebook/Instagram Ads), CRM Software (e.g., HubSpot, Salesforce), A/B Testing, Data Analysis & Reporting, Excellent Written & Verbal Communication, Creativity & Innovation, Project Management
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field., 3-5 years of proven experience in a dedicated digital marketing role., Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns., Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics)., Experience with A/B and multivariate experiments., Proficiency in setting up and optimizing Google Ads campaigns., Up-to-date with the latest trends and best practices in online marketing and measurement., Strong analytical skills and data-driven thinking., Ability to work independently and as part of a collaborative team., Excellent time management and organizational skills.