MediLink Healthcare Services

We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead our digital marketing initiatives. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement across all digital channels. You will work closely with cross-functional teams, overseeing campaigns from conception to execution, and continuously optimizing performance to achieve business objectives. This is an exciting opportunity for a strategic thinker with a passion for digital innovation and a proven track record of delivering measurable results.

Skills:
SEO/SEM strategy and execution, Content marketing development and management, Social media marketing (paid & organic), Email marketing campaigns and automation, Marketing analytics and reporting (Google Analytics, etc.), CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud), Team leadership and mentorship, Excellent written and verbal communication, Strategic planning and execution, Budget management, A/B testing and optimization

Requirements:
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred, 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership or senior management role, Demonstrated success in developing and executing effective digital marketing strategies that drive ROI, Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing methodologies, Strong understanding of current digital marketing trends, best practices, and relevant technologies, Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment, Proven experience with managing and optimizing paid advertising campaigns (Google Ads, social media ads), Portfolio of successful digital campaigns and strategies