Senior Digital Marketing Manager

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UrbanFit Wellness Pvt Ltd

We are seeking a highly strategic and experienced Senior Digital Marketing Manager to lead our digital marketing efforts. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement across all digital channels. You will lead a talented team, optimize campaigns for maximum ROI, and play a key role in achieving our growth objectives. The ideal candidate is a data-driven leader with a passion for innovation and a proven track record in digital marketing excellence.

Skills:
Digital Strategy Development, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-Per-Click) Advertising, Content Marketing & Strategy, Social Media Marketing (Paid & Organic), Email Marketing Campaigns, Marketing Automation Platforms (e.g., HubSpot, Marketo), CRM Systems (e.g., Salesforce), Google Analytics & Data Analysis, A/B Testing & Optimization, Team Leadership & Mentorship, Budget Management, Project Management, Excellent Communication & Presentation Skills, Strategic Planning

Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is a plus., 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership or senior management role., Demonstrable expertise in managing large-scale digital advertising campaigns (Google Ads, Social Media Ads)., Profound understanding of web analytics, A/B testing, and data-driven optimization techniques., Proven ability to develop and execute successful digital marketing strategies that drive measurable results., Experience with marketing automation platforms and CRM integration., Strong analytical skills with the ability to interpret data, generate insights, and make data-informed decisions., Exceptional leadership and team management skills, with a track record of mentoring and developing talent., Up-to-date with the latest trends and best practices in digital marketing and measurement., Excellent written and verbal communication skills.