TechVerse Solutions

InnovateTech Solutions is seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be instrumental in developing, implementing, and managing our digital marketing campaigns across various channels, driving brand awareness, engagement, and lead generation. We're looking for a creative thinker with a strong analytical mindset who is passionate about leveraging digital platforms to achieve business objectives. You will report directly to the Marketing Director and play a key role in shaping our online presence and growth strategy.

Skills:
Search Engine Optimization (SEO), Search Engine Marketing (SEM) / Google Ads, Social Media Marketing & Management, Content Marketing & Strategy, Email Marketing (e.g., Mailchimp, HubSpot), Google Analytics & Data Analysis, A/B Testing & Optimization, Campaign Management, Copywriting & Editing, Project Management, CRM Software (e.g., Salesforce, HubSpot)

Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field, 3-5 years of proven experience in a dedicated digital marketing role, Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics), Experience in setting up and optimizing Google Adwords campaigns, Strong analytical skills and data-driven thinking, Excellent written and verbal communication skills, Ability to work independently and as part of a collaborative team, Portfolio of past digital marketing campaigns and results is a plus