MarketPulse Analytics

We are seeking an innovative and results-driven Senior Digital Marketing Manager to lead our digital marketing strategies and drive significant growth. In this critical role, you will be responsible for developing, executing, and optimizing comprehensive digital campaigns across various channels to enhance brand awareness, engage our target audience, and generate high-quality leads. You will leverage data-driven insights to inform decisions, manage a team of marketing specialists, and collaborate closely with sales, product, and creative teams. If you are a strategic leader with a passion for digital innovation and a proven track record of delivering measurable ROI, we invite you to join our dynamic team and make a substantial impact.

Skills:
Digital Strategy Development, SEO/SEM Expertise (Organic & Paid), Content Marketing Strategy & Execution, Social Media Marketing (Organic & Paid), Email Marketing & Automation (e.g., HubSpot, Marketo), PPC Campaign Management (Google Ads, LinkedIn Ads, Facebook Ads), Marketing Analytics & Reporting (Google Analytics 4, Tableau), CRM Platform Proficiency (e.g., Salesforce Marketing Cloud), A/B Testing & Conversion Rate Optimization (CRO), Copywriting & Editing for Digital Channels, Project Management & Agile Methodologies, Budget Management & Forecasting, Team Leadership & Mentorship, Data Analysis & Interpretation, Communication & Presentation Skills

Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree preferred., 7+ years of progressive experience in digital marketing, with at least 3 years in a senior or leadership role., Proven track record of successfully planning, executing, and optimizing complex digital marketing campaigns that drive measurable business outcomes., Expert-level knowledge of current SEO, SEM, social media, email marketing, and content marketing best practices., Proficiency with major marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)., Advanced analytical skills with extensive experience using Google Analytics 4, Google Tag Manager, and other web analytics tools to derive actionable insights., Demonstrated ability to manage and mentor a team of marketing professionals., Strong understanding of lead generation funnels and customer journey mapping., Exceptional written and verbal communication skills, with the ability to present complex strategies to diverse audiences., Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment., Experience with marketing budget allocation and performance forecasting.